Being ambassadors for culture and a certain art de vivre is the raison d’être for the Houses in this area of our business. They all benefit from a vertical integration system, in order to offer high quality products and services to their customers.

 

Maroquinerie

Leather Accessoires with a unique heritage and young emerging brand make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

Moroccan leather craftsmanship is renowned for its rich tradition and meticulous techniques. Skilled artisans handcraft a wide range of leather goods, including bags, belts, and shoes, using high-quality leather sourced locally. Traditional tanning methods and intricate embellishments like embroidery and metal studs are hallmarks of Moroccan leatherwork.

 

Perfumes & Cosmetics

A major player in the perfumes and skin- & haircare markets, the Perfumes & Cosmetics division groups together major historic young brands with strong potential.

Morocco boasts a rich heritage in perfumes and cosmetics, rooted in centuries-old traditions and natural resources. From traditional ittars (perfumes) made from local flowers and spices to prized ingredients like argan oil and amber, Moroccan beauty rituals blend ancient wisdom with modern innovation. Essential oils, such as rose and orange blossom, are highly prized, while traditional practices like henna for hair and rhassoul clay for skincare remain prevalent. Today, the country sees a flourishing industry that embraces both its cultural heritage and contemporary trends in beauty and fragrance.

 

Ceramic & Wood Art

With breathtaking beauty, handcrafted ceramic& Wood sculpture enlivens your space with the creativity of cosmopolitan artists. Ceramic and wood art in Morocco showcase the country's rich cultural heritage and craftsmanship. Moroccan ceramic art, including the famous zellige mosaic tiles, features vibrant colors and intricate patterns inspired by Islamic art. Wood art, crafted by skilled artisans, includes mashrabiya screens and ornamental items with elaborate carvings, often using local hardwoods like cedar and walnut. Both art forms play a significant role in Moroccan architecture and cultural expression.

 

Jewelry & Caftan

The most recently established of the Group's activities: the Jewelry & Caftan Design sector brings together unique handmade creations with complementary positions.

Moroccan jewelry and caftans are iconic symbols of the country's rich cultural legacy. Influenced by Berber traditions, Moroccan jewelry is crafted meticulously from silver, gold, and vibrant semi-precious stones, featuring symbolic motifs like the Hand of Fatima and the Evil Eye. Caftans, originating from traditional attire, now exude elegance with their loose-fitting silhouettes and intricate embellishments, often made from luxurious fabrics such as silk and satin. Each region boasts its unique style, with caftans worn on special occasions like weddings and celebrations, embodying femininity and serving as a testament to Morocco's diverse heritage.

 

Flavors of Morocco

The wealth, the quality, the excellence & the diversity of the Moroccan Terroir products.
Moroccan cuisine is a vibrant tapestry of flavors shaped by diverse cultural influences and the country's unique terroir. Aromatic spices like cumin, coriander, and cinnamon infuse dishes with depth, while tagines, slow-cooked stews, showcase a harmonious blend of meats, vegetables, and dried fruits. Couscous, a staple base, pairs with flavorful toppings, and preserved lemons add a tangy zest. Olives and olive oil, prized for their quality, feature prominently, alongside mint tea, a symbol of hospitality. Harissa, a spicy paste, adds a fiery kick to many dishes.

Terroir du Maroc® embodies this culinary heritage, offering authentic products like spices, preserved foods, couscous, and olive oil sourced from Morocco's diverse regions, ensuring a taste of Morocco's rich flavors in kitchens worldwide.

 

Berber Rugs

Moroccan Berber rugs, hand-woven by Berber women using traditional techniques and natural materials, are rich in cultural symbolism and heritage. Each rug is a vibrant expression of Berber identity, adorned with intricate patterns and symbols. Treasured as heirlooms, these rugs are integral to Berber ceremonies and daily life, sustaining rural economies while captivating global admirers with their authenticity and craftsmanship.

Discover our limited collection of Old and Authentic Berber Rugs from boujdad, boucharouit, m’guild, bni ouarin, Khenifra and azilal.

 

Travel & Hospitality

We strive to show our guests the best that Morocco has to offer, and that the beauty of this country can only be enhanced by the authenticity of its indigenous people.

Our expert team crafts tailor-made experiences, blending culture, adventure, and luxury.

 

Other activities

In this sphere of our business, we bring together people who share a passion for lifestyle, culture & Art.